Linio teams with Dynamic Yield to make marketplace magic with personalization Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey.
ClickZ Daily: January 6, 2020 |
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| Good morning! Today we have an interesting case study showing how Linio teamed with Dynamic Yield to make marketplace magic via personalization. The popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. We also have customer success community platform inSided’s CEO, Robin van Lieshout, highlighting the key trends for the SaaS market in 2020. He says successful SaaS companies will figure out how to develop truly bi-directional partnerships with their customers, to the point that customers become contributors to the overall vision of the product. Also ICYMI: UK enterprises are realizing the power of cloud services and solutions to address customer needs, and many are using more than one cloud vendor to meet their business requirements, according to a new report by Information Services Group. BlueConic, a leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. IRI, a global leader in innovative solutions and services, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. Vox Media, a leading independent modern media company, announced Forte, a platform that combines first-party data across 125-million monthly unique visitors from 13 topically diverse editorial networks. |
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Digital Marketing Mahir Prasad Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. |
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Digital Marketing Robin van Lieshout Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read more |
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| AR & VR Marcel Hollerbach Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. Read more |
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| Analytics Luke Richards Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read more |
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| AI Joe Petro Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read more |
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| Digital Marketing Tom Libretto Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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