At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads.
| Welcome to today's Digiday Daily. Here are some of our top stories, from OpenAP's mission to become an antidote to advertising's walled gardens overload to Hearst's new social media ad product. OpenAP is at the center of the TV's industry's race to figure out audience targeting. Now, with a new CEO at the helm and a new marketplace product, the platform is also seeking to be an antidote for an advertising industry overrun with walled gardens. Advertisers have long found success in offering consumers a try-before-you-buy strategy. Hearst Magazines is hoping those advertisers will use Hearst's Instagram and Facebook audiences to drive that sampling with its social media ad product Sample Ignition 360. As Walmart's sought to build out a technology operation to compete with Amazon, it's changed the way it thinks about the role of its tech executives. The company has gone from thinking of its e-commerce and tech teams as entirely separate divisions to giving its top tech leaders more responsibility over multiple parts of the company. Other things to know about Join execs from Dunkin’ Donuts, Kroger, Unilever and more at the Digiday Brand Summit to learn how leading marketers are building the brands of the future. The landscape for generating digital revenue is constantly changing. The one thing that remains constant is that the speed of your site has an impact on the revenue it generates. Join the webinar on June 6. Sponsored by Akamai. | | |
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| Retail Revolution | | How Walmart is building out its tech team to take on Amazon | | As Walmart’s sought to build out a technology operation to compete with Amazon, it’s changed the way it thinks about the role of its tech executives. The company has gone from thinking of its e-commerce and tech teams as entirely separate divisions to giving its top tech leaders more responsibility over multiple parts of the company. | | |
| Sponsored by Akamai | | Webinar: How website speed can impact digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Sponsored by GeoEdge | | Survey: How are publishers fighting bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
| DIGIDAY+ MEMBER EXCLUSIVE | | WTF is Apple’s ad attribution tool? | | Apple’s ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads’ impact. |
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