A BuzzFeed IPO could threaten the innovation that helped it grow, Cheatsheet: How brands can work with influencers, Cannes Briefing: Late capitalism on the Riviera, My Email Subject
| Publishers are starting to focus on producing video content for platforms, then licensing it to other distribution channels. This allows them to make money without expending the resources that cranking out short-form videos for distributed platforms requires. BuzzFeed CEO Jonah Peretti has left the door open to an IPO in 2018. This has led to concerns, including the fear that going public could stifle innovation. Between agents, platforms and the rise of self-serve, how brands work with influencers has become increasingly complex. We break down the ways they do it. Cannes Briefing: Cannes is losing the support of ad agencies, with several questioning their commitments to the event in the future. Read about that and other information you should know for Day 4 of the festival. "Every brand is reconsidering their plan to not engage with Amazon." After losing out to other sports competitors on Amazon because it didn't have a dedicated brand store, Nike will reportedly start directly selling on the platform. Mobile devices are no longer the second screen. In fact, mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. Get the imperative for mobile context report. Sponsored by Grapeshot. The Digiday Content Marketing Summit is taking place in Vail, Colo. in August. On the agenda: how brands are digging deeper into content marketing. Find out about how to join us. |
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| Max Willens With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. |
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| Lucia Moses Wall Street is learning to appreciate innovation, but BuzzFeed would have to educate Wall Street on what being a modern media company means. |
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| Sponsored Content LiveRamp Addressable TV now reaches 42 percent of American households. And it's projected to reach 74 percent of homes by 2020. But for marketers who have seen strides made in digital targeting, even addressable TV feels a little loosey-goosey. More than two-thirds feel they could be targeting audiences even more tightly. Enter people-based TV advertising, a tactic whose time is nigh, if not fully arrived. Sponsored content by LiveRamp. |
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| Shareen Pathak Between agents, platforms and the rise of self-serve, how brands work with influencers has turned into a massive undertaking. |
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| Shareen Pathak It's hard to not feel a level of disconnect when wandering around a chateau with a pig roasting on a spit and pink inflatable swans floating in the pool. |
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| Sponsored Content Blis The iPhone transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. Today, advertisers continue to use location data to target consumers in real-time and to predict their future. Sponsored content by Blis |
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| Sponsored Content Tune If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune. |
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