Max Willens The imminent arrival of Luminary raises the stakes for podcast creators hoping to generate revenue from subscriptions. |
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Seb Joseph Hershey’s owns the contract to its DSP and, therefore, the performance data its programmatic bids generate. |
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Sponsored Content IgnitionOne Today's consumers are active across a massive array of channels and devices, leaving mountains of data at every touchpoint. To make sense of it all, marketers have turned to an unwieldy array of acronyms -- DSPs, CDPs, CRM and more. But all too often, these technologies simply create new siloes. Sponsored by IgnitionOne. |
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Tim Peterson If pay-TV providers find TV networks are providing connected TV platforms with 30% of their ad inventory, they may demand a similar share to bolster their addressable TV businesses. |
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Hilary Milnes E-commerce companies are investing in bringing backend logistics in-house to improve customer experiences. |
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Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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Sponsored Content Unruly At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly. |
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