How the Chip Shortage is Impacting Car Buyer Behavior The chip shortage has had major impacts on the automotive inventory, but just how disruptive to car buyer behavior? Consumer research compares shoppers’ attitudes when impacts were first realized to their buying behavior now that awareness is more widespread.
Shortage of new cars to sell is the reason for the light ad season. But if you can find one out there, cars are still the gift that keeps on giving, Car and Driver reports.
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Lincoln's new commercial, a celebration of snow amid palm trees, is the first ad in the top position in recent weeks not to have leaned on football programming to deliver impressions.
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Nearly a dozen people are facing charges after Pennsylvania state police said a Fayette County car dealership illegally claimed more than $330,000 in pandemic relief funds, reports Pittsburgh's Action News 4.
Jake Fisher, head of automotive testing for the influential magazine, says the powertrains in battery-electric vehicles are more reliable because they have fewer parts.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
