Pepsi Adds To eCommerce Options; Plus, Social Selling Gets New Pandemic Push From Levi’s; And SMS Opens Channel for Retail Mobile Marketing
| | | | MOBILE MARKETING | | Text Appeal: SMS Helps Retailers Connect During Pandemic | | Mobile commerce is an underrated part of the digital shift. Not only can retailers use it to encourage browsing and selling, SMS capabilities are also developing into essential communication. Tomer Tagrin, CEO of marketing platform Yotpo, tells PYMNTS how D2C brands can do a better job using mobile outreach. | | |
| | | SMALL BUSINESS INNOVATION | | Amazon Who? Independent Booksellers Find New Allies | | | | | SOCIAL COMMERCE | | Pandemic Accelerates Social Commerce, Gives Brands New Selling Option | | |
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