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Levi’s Celebrates Our Differences With a Spot Filled With Dancers From Across the World FCB West is behind the well-choreographed 'Circles' By Erik Oster Levi's launched a new spot from agency FCB West celebrating diversity through a well-choreographed look at different cultures. The brand shared in a blog post that its "core beliefs are rooted in empathy and courage." The brand's new "Circle" ads summarizes its message, "We are all connected. We are more alike than different. And our...
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Nostalgia and Innovation Have Kept the Nearly 100-Year-Old Klondike Competitive The ice cream bar now owned by Unilever is still with us, but why? By Robert Klara It's one of free-market capitalism's articles of faith that competition breeds excellence. Case in point: A handheld treat called the Klondike bar. It was 1922--give or take--and ice cream impresario Chester Isaly was peeved over the appearance of the Eskimo Pie, a chocolate-dipped ice cream bar on a stick introduced by his competitor Christian Kent...
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