A series of reporting errors has become emblematic of a program that has grown increasingly frustrating for its participants over the past year.
October 14, 2021
Measurement issues among Amazon’s Onsite Publishing program (OSP) have publishers concerned. The hiccups have put participants on edge especially being so close to the holiday shopping season and while some participating publishers have continued to see revenue from OSP trend upward overall, many have seen it decline precipitously. Read more below.
Less than a year in, Axios HQ is bringing in more revenue than expected, but the challenges of a tech company are different than those of a media company.
Download this new report to learn about the challenges digital audio advertisers are encountering, opportunities in play, and which tools are powering digital audio success.
In this week’s Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don’t contribute to the platform’s reported negative impact on teen girls’ wellbeing.
The power of social platforms combined with the technical hurdles now being implemented to protect consumer privacy have left many marketers feeling resigned to siloed measurement.
To facilitate the new reality of work and the evolving workforce, companies are investing in a growing range of technologies and services – to the tune of $656 billion.
Advertisers are now in the age of video, where consumers expect a mix of media and an extra, well-placed, contextually aligned extra dimension to written content.
