Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, March 23. We've put together items from WardsAuto.com and across the Internet. So let's go:
With a marketing analytics platform capable of identifying target audiences and assessing how they react to campaigns in real time, marketers will be better equipped to measure the impact on consumers, and determine the incremental sales lift driven by their campaigns.
What is Global Acquisition? Today, finding enough used inventory means sourcing from everywhere and buying from anyone. That’s why vAuto & Cox Automotive will soon introduce an innovation to help you overcome the challenges of omnichannel sourcing - the industry’s first GLOBAL ACQUISITION SYSTEM. Learn more about it at vauto.com/what-is-GA
Amidst sagging U.S. sales, Cadillac sees global sales growing as the automaker announces the start of production and order dates for its battery-electric Lyriq.
Google has announced the full U.S. rollout of a paid-ad product that returns stamp-sized car ads to the top of search results when users look for nearby cars for sale, AIMGroup reports.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Jim Irwin at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
