Machine learning (ML) and artificial intelligence (AI) have long been used to fulfill a wide range of marketing needs and operations, from content generation to segmentation to attribution and beyond. Advances in AI technology leave no doubt that it will continue to redefine what is possible.

When it comes to seamless collaboration, increased productivity and accelerated growth, the potential future benefits of AI are seemingly limitless. And valuable use cases for every stage of the marketing cycle are already available today.

In this guide you'll find five ways AI accelerates marketing ROI: segmentation, personalization, lead scoring, pipeline forecasting and attribution. It also outlines an action plan for implementing AI in your marketing strategy.