Letter from the Editor: A New Decade

With the annual pilgrimage to tech mecca CES upon us, consider for a moment the carbon footprint some 180,000 attendees from 160 countries will be leaving in their wake. Fortunately, several environmentally minded airlines like Delta and United are embracing carbon offsets to combat climate change and address real concerns from the consumers they serve. Adweek brand marketing reporter Ryan Barwick reports on the latest socially responsible efforts being made by the airlines to assure the environmentally conscious Gen Z traveler.

One tech buzzword that’s certainly died down, if not flatlined, is the decentralized ledger system known as blockchain. Adweek emerging tech reporter Patrick Kulp weighs in on how the initial exuberance surrounding the technology has faded, as have blockchain developer gigs and startups.

Meanwhile, senior editor Robert Klara proves that just because a brand is on ice doesn’t mean it can’t be revived. Like vinyl, Polaroid pictures are a thing again.

Hey, maybe blockchain will see its big comeback this decade, too.

Lisa Granatstein

Editor, SVP, Programming, Adweek