The biggest brand crises in Q4, from Tesla to Kroger to State Farm The last year has proved that a corporate comms crisis can come in many shapes and sizes for brands, and stem from anything from a product recall to an individual’s behavior. | |
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| How did the public react to a CEO firing employees over Zoom? What actions are companies taking to encourage — or discourage — vaccine mandates? And what impact did all these distinct events have on the reputation of the brands involved? NewsWhip’s free report, Lessons Learned: A Look at 2021 Communication Crises, shines the spotlight on some of the most newsworthy crises and communications tactics to protect brand image. |
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In this complimentary report you will learn: - The timing and impact of various product recalls in Q4
- How executives can singlehandedly damage a brand’s reputation
- How companies and their employees are reacting to vaccine mandates
- How brand partnerships can be affected by outspoken influencers
Don’t miss this opportunity to discover important lessons brands can take from the most salient examples of communications crises. |