Lessons from Jamba dropping the 'Juice'
To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. Here's what you can learn from its decision.
 
 
Rebranding takeaways from Jamba’s name change
BRANDING
Rebranding takeaways from Jamba’s name change
To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. Here's what you can learn from its decision.

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