Pitching 5 takeaways from pitches that missed the mark by a mile Many PR behaviors annoy journalists. Ignoring follow-up etiquette, being selfish in your media relations efforts, not responding in a timely manner and omitting information can drive reporters and editors crazy. One of the most prevalent annoyances is sending irrelevant pitches. Here are several off-the-mark examples, along with ways you can avoid irritating news media professionals. CONTINUE READING... |