Lessons for AI from the ad-tech era

Also: Trust in social falls but usage remains steady ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.

August 17, 2023

Lessons for AI from the ad-tech era: 'We're living in a memory-less world' As the generative AI boom gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation. Additional coverage: Horizon Media studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers? Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam. More in this Digiday+ Media Briefing. Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate. This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? Some marketers say it's hard to sift through the noise when vetting potential AI vendors. Others are finding success with internal tools — while proceeding with caution. Other things to know about While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone. Produced in partnership with Marketecture. AI algorithms can identify evergreen content based on publishers’ specific parameters. Sponsored by True Anthem. In-game advertising can take several forms, but advertisers must understand the difference between advertising in games and intrinsic in-game advertising. Sponsored by StackAdapt. Top Stories Generative AI Lessons for AI from the ad-tech era: 'We're living in a memory-less world' Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation. howdy! Brands in Culture Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage The Social Media Trust Tracker studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers? Sponsored by Permutive Publishers: How are your audience and data approaches changing? New developments in first-party data, RFPs and audience strategies are impacting publisher revenue — and advertiser relationships. Take this survey and let us know about the future of open marketplace deals and direct-sold deals for a $5 gift card. Advertisement howdy! Strategizing for the Future Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam. Sponsored by MNTN Why marketers are automating workflows to optimize CTV campaigns According to a Digiday and MNTN survey, marketers are using automation tools for various CTV campaign optimization tasks, from audience targeting to updating ad creative and more. howdy! Gaming & Esports Roblox’s ad network is gradually coming together on pace, with some growing pains Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate. Advertisement Sponsored by Clinch Why ad tech disruption is costing agencies time and money The more complex an agency’s tech stack becomes, the more friction teams experience when streamlining workflows and deploying campaigns. howdy! The Programmatic Marketer Research Briefing: Marketers face cost of media challenges with site display ads, email's main barrier is scale In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on the display ad landscape and its role in marketers’ playbooks. howdy! Generative AI As Exverus Media creates its first AI chatbot, agencies wonder if they're ready for prime time This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? All Latest Stories

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