Unite marketing and outreach librarianship to build trusted relationships with your community

Join us to learn how to more effectively engage with your community and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs and ensure that they are aware of the programs and services you offer.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels including innovative outreach and mobile programs, partnerships, PR and more.  We’ll review effective feedback mechanisms that provide clear metrics. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources.

Learning Outcomes

• Ability to assess who you’re not currently reaching
• Establish a strategy to reach people who fall into those gaps
• Align marketing and outreach efforts around engagement strategies
• Develop community feedback mechanisms with clear metrics
• Align library programs with community goals 
• Strategically engage community partners
• Embrace radical empathy
• Identify targeted ways to communicate library services and programming

Can’t make a live session? No worries!

All sessions will be recorded for on-demand viewing.

Register by April 12 and save with early bird rates

Contact [email protected] for discounted rates on groups of 3 or more!

Course Format

Developed and led by experts in the field, this three-week program includes live sessions on Tuesday, June 7, June 14, and June 21, from 2:00-4:00 pm ET with an asynchronous, facilitator-led workshop in which you’ll draft your own engagement initiative.

Certificate of Completion Provided - 15 PD Credits

Bonus Content!

You’ll also have access to our foundational bonus content—rich supporting materials you can explore at your own pace, including readings, activities, videos and a series of webinars—from Library Journal and School Library Journal editors and contributors.

Our transformational online courses have given thousands of librarians the tools and vision for meaningful change. Join us and load up your tool box!

We thank the following course advisors who have helped shape the program and course work.

Klem-Marí Cajigas, Family Literacy Coordinator, Bringing Books to Life, Nashville Public Library	Erica Freudenberger, Outreach and Engagement Consultant at Southern Adirondack Library System

Register by April 12 and save with early bird rates

Contact [email protected] for discounted rates on groups of 3 or more!