| NEW SESSION JUST ADDED: GILLETTE FIRESIDE CHAT DISCOVER HOW GILLETTE MADE THE MOVE FROM TRADITIONAL SPORTS INTO ESPORTS | Greg Via,
Global Head of Sports, eSports and
Entertainment Marketing Partnerships
|
| Join us for this fireside chat and listen in as Greg Via, Gillette's Global Head of Sports, eSports and Entertainment Marketing Partnerships shares how the company translated its long history in sports marketing into one of the first and most successful non-endemic brands to activate in esports. Get an exclusive peek at some of the programs and tactics Gillette has deployed to reach audiences and assert itself and what it takes to carve out meaningful mindshare among esports fans. |
IT’S JUST ONE OF THE 45+ SESSIONS YOU CAN ATTEND AT THIS YEAR’S ESPORTS BUSINESS SUMMIT. LOCK IN YOUR SEAT TODAY! |
