Lead Generation is Not a Marketing Priority

Learn why ABM is a leading strategy - Hi John,

For decades, I’ve had my feet held to the fire when it comes to lead generation. Like you, I’ve been measured on leads and have had to generate too many presentations to illustrate lead volume, MQLs, SQLs, etc. No wonder modern marketing practices leave me a little confused—there’s a whole new approach to B2B.

I invite you to learn why you should reconsider your lead generation goals and pivot to an ABM strategy. Take Terminus’ “How Mature Is Your ABM Program?” Quiz. Test how your ABM program stacks up against 300+ marketing practitioners from all industries and various company sizes. By taking the quiz, you will get access to Terminus’ complimentary “State of ABM” report—where I learned about the marketing resilience of mature ABM programs.

Strengthen your revenue strategy—take the Quiz and Get the Report.

Sincerely,
Nancy Taffera-Santos

This Quiz is sponsored content by Terminus.

P.S. Feel free to forward this email to colleagues and peers who may be interested in ABM. Thank you!

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