Laying the foundation for enhanced CX How to use data to fuel the fire.
ClickZ Daily: May 02, 2023 |
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| Good morning, We spend our days looking at KPIs and ROI along with a dozen more acronyms to boil down if what we are doing as marketers is actually working. And across our digital channels, we focus efforts as best we can to meet the growing expectation from consumers that we talk to them as individuals. In the plethora of technologies and marketing channels, how can we make the consumers really feel like they are talking directly to the brand? AtData’s VP of marketing, Mallory Green shares how stellar digital CX can practically be built on good data. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Data Mallory Green How to lay the foundation for an improved customer experience across digital channels |
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Brand experience Team ClickZ How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experiential marketing Read more |
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| SEO DebugBear Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals metrics and how to test your website Read more |
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| Social Media Marketing Adrienne Little A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effectively than those that agitate or ‘disrupt’ to make their point Read more |
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| Marketing Technology Courtney Trudeau | Merkle In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensure it is connected and fully utilized to optimize better CX and more revenue Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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