Lawsuits against GARM call into question the politics behind brand safety

These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race.

August 13, 2024

Lawsuits against GARM call into question the politics behind brand safety The recent GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race. Additional coverage: The timeline for holidays and traditional promotional cycles like say Black Friday and Cyber Monday that made up seasonal marketing efforts have changed and stretched out in recent years. More in this Digiday+ Marketing Briefing. While brands' Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram. With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. Other things to know about Join us at Retail Media Strategies in NYC on September 12 to connect with execs from Unilever, Capital One, Verb and more as we dive deep into retail media's best practices and winning strategies. Your last chance to save on passes is tomorrow, August 14. Attend the Digiday Media Buying Summit from October 15-17 in Palm Springs to connect with media buyers from OMD, VaynerMedia and more. Prices increase after September 3. In this Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. Sponsored by Publishers Clearing House Media. Top Stories Ivy Liu Marketing on Platforms Lawsuits against GARM call into question the politics behind brand safety These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race. howdy! Brands in Culture Marketing Briefing: Why marketers aren't confined to traditional holiday and seasonal promotion cycles anymore The timeline for holidays and traditional promotional cycles like say Black Friday and Cyber Monday that made up seasonal marketing efforts have changed and stretched out in recent years. Advertisement Sponsored by Tatari How direct connections between brands and publishers foster efficient collaboration Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. howdy! Marketing on Platforms Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands While brands’ Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram. Sponsored by Seedtag How data-driven advertising will capture undecided voters in the next election As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters — much like attracting new customers in the business world. howdy! The Creator Economy 'We don't have a social media strategy': How Baked by Melissa's CEO and co-founder Melissa Ben-Ishay went from founder to influencer With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Advertisement Sponsored by Adstra Advertising still largely relies on cookies, but the open market is a multi-ID space Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial. howdy! Marketing on Platforms Amazon sellers plan inventory for a long holiday season Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. howdy! Marketing on Platforms Why Apple is the Big Tech dark horse of adland ‘Everybody’s waiting on Apple to do something big.’ All Latest Stories

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