Developing a commercial mindset early in the pre-commercial phase is crucial for successful product launches. This session aims to guide professionals in cultivating a commercial mindset within pre-commercial organizations. We will explore the essential strategies to shift leadership perspectives, gain stakeholder buy-in, and empower teams to understand the new objectives of a commercial organization. Additionally, we will emphasize the importance of indication prioritization in aligning commercial strategies with market opportunities. Unpack the commercial mindset: An in-depth examination on why it is vital for pre-commercial organizations to adopt it from the early stages Shifting Leadership Perspectives: Strategies to drive the necessary cultural change within the organizationGaining Stakeholder Buy-In: Techniques for effectively communicating the value of a commercial mindset to stakeholders Empowering Teams: Developing training programs and resources to help pre-commercial teams understand the nuances of commercializationIndication Prioritization: Highlight the importance of robust market research and data analysis in determining the most viable indications Address common challenges in fostering a commercial mindset, such as risk aversion, siloed departments, and resistance to change, and offering actionable solutions |