ABOUT
While those with diagnosed health conditions related to gluten intolerance continue to represent the core consumer seeking gluten free certification on products, the market today for gluten-aware and gluten-avoidance is bigger and broader. Today's consumers maintain a variety of motivations for their specific dietary choices, and the gluten-avoidant customer interested in reducing gluten intake is looking for ways to help simplify purchasing choices.
These consumer segments, while secondary, are larger than the core. The need for gluten free certification on products, and opportunities for improved targeted category management and product sales, are larger than ever.
Join us for this round table discussion with the Gluten Intolerance Group where we discuss the white space for brand holders and retailers alike related to the "gluten-avoidant" consumer. We'll be discussing the direction and early findings of market research currently in progress. We want to hear from you and learn about your business pain points and how you view opportunities in this growing consumer products sector.
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