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Marketers must be aware of their ad's environment. When consumers see offensive content, it has the potential to shift their perceptions of the platform on which it appears and of the brands whose ads are displayed nearby. In fact, nearly half of consumers said their view of an advertiser is negatively impacted when an ad appears alongside undesirable content, according to an April survey from AdColony.
In this Tech-Talk Webinar presentation, Daniel Macdonald, vice president of investments and partnerships at Xaxis, will give a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.
Register here for “Brand Safety: Human & Technical Solutions for Real-Time Protection.” Join this Tech-Talk Webinar, presented by Xaxis, to explore:
Brand safety vs. brand suitability vs. fraud The five key types of fraud Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This webinar will take place on Wednesday, June 19 at 1:00 PM ET.
This Tech-Talk Webinar is presented by Xaxis.
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