Econsultancy

WEDNESDAY, APRIL 24 | 2pm LONDON | 9am New York

Sponsored By movable ink

Register now for tomorrow's webinar, brought to you by Movable Ink, which reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.

The data to understand customers better as individuals is there, the tools to personalise are often also in place. What is missing is the link between smart marketing software working in the background and the content that needs to be personalised and delivered at scale to turn those insights into engaging and highly visual customer interactions that drive engagement and sales.

On the agenda:

Martech disconnect – where did it all go so wrong?
Around $100bn is invested globally in marketing technology yet two in three CMOs will not hit their targets.

Are brands really personalising the right stuff?
Research from Experian shows that brands understand the importance of personalisation, but they are mostly focusing on the basics.

Picking segments over individuals
Personalisation is the accepted way brands can boost ROI by reaching the right people with the most appropriate message.

Contact us

Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK

‌ +44 20 7970 4322

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Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States

‌ +1 212 971-0630

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Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903

‌ +65 6909 9510

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Registered in England and Wales with number 5243851
Registered office at Wells Point, 79 Wells Street, London W1T 3QN
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