How can decision science help you understand why and how people give – and encourage them to give more? Join us and our expert guests for the webinar tomorrow, Using Behavioral Economics to Raise More Money. We'll cover: How neuroscience and psychology influence people’s giving in unexpected ways How to apply behavioral economics techniques to fundraising Subtle tweaks to design, messaging, or presentation that can motivate donors to give In addition, you'll get real-world examples from a variety of nonprofits that demonstrate how following these principles can help engage donors and boost revenue. Reserve your spotto learn from Thomas Kurmann, director of development at Doctors Without Borders USA, and Bernard Ross, consultant and author of a book on applying the principles of behavioral economics to fundraising.
SPEAKERS
Bernard Ross
The Management Centre
Thomas Kurmann
Doctors Without Borders
Nicole Wallace
Chronicle Host
Webinar Resource: How to Think Like a Decision Scientist
A checklist for applying the principles of behavioral economics to fundraising.
