To view this email as a web page,
click here | Get (virtually) up close and personal with top brands like Peloton, Tim Hortons, PepsiCo, L’Oréal and more. See the latest additions to the CMO-powered agenda – "In conversation with Peloton's Dara Treseder", "2022 Trend Report" – and sign up to get briefed on the global changes impacting brands. Can't make all the sessions next week? We've got you! Webinar recordings for catch-up viewing will be available within 24 hours following each content day.
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| LATEST ON THE AGENDA: Monday, October 4 | 4:00 - 4:30 PM EDT In Conversation with Peloton's Dara Treseder Peloton is the leading interactive fitness platform with a loyal community of more than 5.9 million members. After an impressive surge in profitability amid the pandemic, it plans to continue this momentum as an innovator in the fitness space. In this live and interactive fireside chat, Dara Treseder will discuss the brand's rapid growth, the tight knit global community that Peloton fosters, and her vision for the company post-COVID, as the brand expands beyond the bike and into new territories. |
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| ALSO ON THE AGENDA: Monday, October 4 The BIG BRAINstorm:
The macro changes impacting marketing | Ken Wong
Distinguished Professor in Marketing
Smith School of Business |
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Tuesday, October 5 The retiree cohort:
Why marketers ignore it at their peril (Content partner) | Matt Coyle
Chief Customer Experience Officer
Purpose Investments |
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CMO Interview:
Where do we go from here? | Eva Salem
VP, Brand & Digital Marketing
Canadian Tire Corporation |
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The BIG BRAINstorm:
Preparing for a return to IRL Inside the jury room: Strategy Awards Featuring: Co-chairs: Sabrina Babooram, Media One Creative; Valya Kruk, Tank. Judges: Ishma Alexander-Huet, Initiative; Wes Brown, Loblaw Companies; Mangala D'sa, Aegis Brand; Peter Ignazi, Cossette; Michelle Lee, Uncommon Sense; Michael Letsche, TD Wealth; Jessica Savage, North Strategic. Wednesday, October 6 View from the C-Suite:
Tim Hortons on going back to the basics In Conversation with Ad Standards The BIG BRAINstorm:
Relevance, reinvention and rejection |
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