[LAST CHANCE REPORT] US Healthcare and Pharma Digital Ad Spending

Ad spending by device and format - Hi John,

Advertising in healthcare continues to change as marketers adjust to consumers accessing treatment through video visits, mobile apps, and text messages.

Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in US healthcare and pharma digital ad spending in 2024. Download a complimentary copy of our analyst report, “US Healthcare and Pharma Digital Ad Spending: Adjusting to the New Normal in Digital Engagement,” to learn what ad spending by device and format says about generational engagement.

Receive your copy. This eMarketer analyst report is presented by MiQ.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in digital health. Thank you!

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