Beyond currency, attribution is about to get harder
Hi John,
As the dominance of connected TV expands, so does the complexity of measuring it. This year, we expect to see a shift from a singular measurement currency to a multifaceted approach.
Join Evelyn Mitchell-Wolf, our senior analyst, as she walks through these developments and more.
Register here for Thursday’s Meet the Analyst Webinar at 2pm ET / 11am PT. You’ll also get on-demand access to the presentation slides with exclusive EMARKETER charts.
See you there,
EMARKETER Editors
This Meet the Analyst Webinar is made possible by Attain.
P.S. Please forward this invite to colleagues who are interested in measurement trends.
Interested in sponsoring a webinar? Email [email protected] |
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