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Lacoste, and Its Timeless Polo, Skip Through the Decades in This Lovely New Ad Reveling in an iconic staple By Angela Natividad We've always been suckers for a timejump spot. Lacoste's latest, "Timeless," uses the device beautifully. Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste's long history--it was founded in 1933 by tennis player Ren? Lacoste and Andr? Gillier--while explaining why its classic polo endures....
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MullenLowe Expands Its U.S. Creative Team With 3 Key Hires Scott Hayes, Chris Ribeiro and and Drew Stalker join agency By Erik Oster Interpublic Group agency MullenLowe has expanded its U.S. creative team with three new hires across its Winston-Salem, N.C. and Los Angeles offices. Scott Hayes will serve as executive creative director, while Chris Ribeiro and Drew Stalker join MullenLowe as svp, group creative directors. All three will work closely with MullenLowe U.S. chief creative officer, managing...
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Indiegogo Acquires an Agency to Expand Its Enterprise Business Agency of Trillions works with Fortune 500 brands By Katie Richards Crowdfunding platform Indiegogo announced it has acquired its very own agency--Agency of Trillions--with the hope of expanding its enterprise crowdfunding division, which already counts Hasbro, GE and Whirpool as partners. "We were really impressed with the way Agency of Trillions was working with large brands to foster innovation and to enable those large brands to,...
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McDonald’s Built a Drive-Thru That Ludicrously Drives to You Convenience that's even convenienter By Tim Nudd Sure, McDonald's drive-thru's are pretty convenient. You can swing by McDonald's and pick up your food without even getting out of the car. But wouldn't it be that much more convenient if you didn't have to drive to McDonald's in the first place? In a goofy stunt recently, McDonald's Brazil and ad agency DPZ&T built...
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Porn Star Gives Parents ‘the Talk’ About Explaining Sex to Their Kids Before Porn Does Passion project from Mistress creatives By Tim Nudd Nine out of 10 children are exposed to hardcore pornography by the age of 11, according to Novus Report research, and it's not doing them any favors in terms of educating them about real-life, non-broadcast sexuality. So, ad agency Mistress is stepping up with a new PSA campaign called "Give the Talk," in which porn...
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Pornhub Celebrates 10 Years With a Nice Professional Ad About Amateur Porn (SFW) Plus, get busy with its social media contest By Tim Nudd Pornhub has always been pretty skillful with its advertising in taking adult entertainment into the mainstream. Now, to celebrate its 10th birthday, the adult website is rolling out a new commercial and a whole social media contest designed to get people talking about what Pornhub has taught them over the years. First, check out the...
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Can Emoji Vibrators Close the ‘Climax Gap’ Between Women and Men? The eggplant's higher calling By T.L. Stanley Women still earn about 80 cents on the dollar compared to men, but change is afoot on the fempowerment front, with real representation in the media, an uptick in women-owned businesses, reproductive-rights gains and even a female president on the horizon. Meantime, says a new ad for a product called the Emojibator, "let's close the...
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