|
| Adfreak | June 01, 2017 | | Today's highs and lows of creativity |
|
|
|
Lacoste, and Its Timeless Polo, Skip Through the Decades in This Lovely New Ad Reveling in an iconic staple By Angela Natividad We've always been suckers for a timejump spot. Lacoste's latest, "Timeless," uses the device beautifully. Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste's long history--it was founded in 1933 by tennis player Ren? Lacoste and Andr? Gillier--while explaining why its classic polo endures....
Read more » |
|
| |
|
| Promoted Content by Tapad | | |
|
|
| |
|
| |
|
Danny McBride Wants More, More, More in His Rollicking New Xbox Ad Which is why he's a fan of Game Pass By T.L. Stanley Danny McBride would like more, in general. Specifically, he'd like more people to come up to him on the street and say they loved him in Your Highness. He can never hear that enough because, well, he never hears it at all. McBride, the brash actor-comedian-pitchman, stars in a new ad for Microsoft Xbox's Game...
Read more » |
|
Can Emoji Vibrators Close the ‘Climax Gap’ Between Women and Men? The eggplant's higher calling By T.L. Stanley Women still earn about 80 cents on the dollar compared to men, but change is afoot on the fempowerment front, with real representation in the media, an uptick in women-owned businesses, reproductive-rights gains and even a female president on the horizon. Meantime, says a new ad for a product called the Emojibator, "let's close the...
Read more » |
|
McDonald’s Built a Drive-Thru That Ludicrously Drives to You Convenience that's even convenienter By Tim Nudd Sure, McDonald's drive-thru's are pretty convenient. You can swing by McDonald's and pick up your food without even getting out of the car. But wouldn't it be that much more convenient if you didn't have to drive to McDonald's in the first place? In a goofy stunt recently, McDonald's Brazil and ad agency DPZ&T built...
Read more » |
|
| |
|
Porn Star Gives Parents ‘the Talk’ About Explaining Sex to Their Kids Before Porn Does Passion project from Mistress creatives By Tim Nudd Nine out of 10 children are exposed to hardcore pornography by the age of 11, according to Novus Report research, and it's not doing them any favors in terms of educating them about real-life, non-broadcast sexuality. So, ad agency Mistress is stepping up with a new PSA campaign called "Give the Talk," in which porn...
Read more » |
|
Copywriting Doesn’t Get Any Better Than in This Haunting Nike Print Ad From 1990 MullenLowe's Dave Weist picks his 3 favorite ads By Tim Nudd In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as "Madman," a Nike classic from 1990 by Wieden + Kennedy. Dave Weist, executive creative...
Read more » |
|
Why KFC Paid to Put Colonel Sanders in an Obscure California High School Yearbook One student's clever way to fund the production costs By Tim Nudd It's hard to reach young people with advertising, especially in print. But one publication you know they consume obsessively is their high school yearbook. This spring, KFC is reaping the rewards of a hypertargeted media buy in just one yearbook--at the urging of a student. Hannah Hightman reached out to advertisers through their agencies and...
Read more » |
|
