'Lack of commercial incentive': Google's third-party cookie delay is a flip to procrastinators

Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans.

August 09, 2022

Barely a week has passed since the announcement that the third-party cookie's execution has been stayed further and there's already evidence that ad execs are using it as an excuse to slow down preparation plans. Additional coverage: Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. Vox Media expanded the purview of CRO Ryan Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. He talks about this and more in the latest episode of the Digiday Podcast. Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. Read more in this week's Marketing Briefing. Publishers including Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain. Google and Samsung have released their latest co-marketing effort, which takes advantage of early-aughts nostalgia and taps TikToker Addison Rae as a muse for the Gen-Z crowd. Sectors that took off earlier in the pandemic are seeing a slowdown in advertising spend as companies face a possible recession. Other things to know about The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing, honoring industry-leading work from Edelman, VICE, HP and more. Learn more here and submit before August 19 to save on entries. A recent consumer survey shows consumers are looking for brands to offer more than corporate commitments or DE&I-related ad copy. Sponsored by Amazon Ads. Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates. Sponsored by Alexander Group. Top Stories Life Beyond the Cookie 'Lack of commercial incentive': Google's third-party cookie delay is a flip to procrastinators Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. howdy! Data Regulation Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head Global chief Megan Clarken explains how IPONWEB will advance Criteo’s retail media play as third-party cookies continue the long march towards deprecation. Sponsored by Vericast How brands are responding to the increasing cost of marketing Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Advertisement howdy! Navigating Economic Instability Vox Media's Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. Sponsored by Rollworks How marketing teams can weather the next marketplace storm Focusing on high-quality opportunities and identifying adaptable strategies can help marketers thrive during volatile times. howdy! DIGIDAY+ MEMBER EXCLUSIVE Marketing Briefing: 'A very nervous bunch of CMOs': How the ripple effects of the current uncertainty is affecting the ad industry Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. Advertisement Sponsored by Eyeota Why agencies are taking an international approach to ensure success after cookies There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it. howdy! Modern Newsroom Publishers invest in more crypto reporters Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain. howdy! Marketing on Platforms Why Google and Samsung partnered with TikTok personality Addison Rae for ’90s nostalgia-filled campaign The new campaign taps TikToker Addison Rae to explain Samsung Galaxy Android-powered devices and the apps and services Google offers on them. All Latest Stories Navigating Economic Instability Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend