Plus, Salesforce unveils Einstein Copilot chatbot
| Good morning, Marketer, if your brand is already an icon, can’t you just put up your feet? Today, editorial director Kim Davis sits down with the marketers and tech mavens behind La-Z-Boy’s digital, data-driven transformation. Consumer behaviors and preferences are always changing. That means all your customer touchpoints should be piping in the latest information from the front lines. La-Z-Boy’s journey makes for a great read, so sit back and enjoy. Also check out news from Salesforce and tips on how to make decisions on adopting generative AI tools for your business. Chris Wood,
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| Customer experience | | | How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. | | |
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| Marketing artificial intelligence (AI) | | | Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need. | | |
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| Email marketing | | | Email doesn't begin and end with copywriting. Design elements can help persuade customers to click and convert. | | |
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| Email marketing | | | Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. | | |
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| Pillar-based marketing webinar | | | Reimagine your SEO strategy with pillar-based marketing. Our upcoming webinar offers a deep dive into this revolutionary approach that promises quicker, more sustainable results. Sign me up! | | |
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| Marketing artificial intelligence (AI) | | | Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. | | |
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| Performance marketing | | | Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition. | | |
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| MarTech special reports | | | MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. | | |
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| Marketing artificial intelligence (AI) | | | Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. | | |
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| T-minus 2 weeks | | | Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. See the agenda | | |
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