La importancia de monitorear las redes sociales: Hulu ajusta su estrategia para conocer los intereses de los espectadores

Gran parte de la conversación en línea después del estreno de la serie limitada “The Dropout” la primavera pasada se centró en el papel de la estrella Amanda Seyfried como la fundadora de ‘Theranos’, Elizabeth Holmes. El equipo interno de redes sociales de Hulu se dio cuenta y ajustó su estrategia de publicidad en redes […]

September 05, 2022

As media companies examine their office space usage, hybrid employees support reducing real estate footprints to cut costs. Additional coverage: Numbers and data points alone aren't enough to solve advertising's diversity problem, according to Kai Deveraux Lawson, Dentsu Creative's diversity, equity and inclusion lead. Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available. More in this Digiday+ Media Buying Briefing. Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app. Other things to know about The Greater Good Awards recognize the companies committed to making a positive impact. In the spirit of giving back, a portion of the entry fees will be donated to Sandy Hook Promise. Submit by the regular deadline this Friday, September 9. Brands are unlocking valuable Gen Z and millennial audience insights via TikTok social data. Sponsored by Trusted Media Brands. Join this webinar on September 22 at 1 p.m. EDT for an optimization and personalization testing roadmap for the upcoming holiday season and new year. Sponsored by AB Tasty. Top Stories Marketing on Platforms La importancia de monitorear las redes sociales: Hulu ajusta su estrategia para conocer los intereses de los espectadores Gran parte de la conversación en línea después del estreno de la serie limitada “The Dropout” la primavera pasada se centró en el papel de la estrella Amanda Seyfried como la fundadora de ‘Theranos’, Elizabeth Holmes. El equipo interno de redes sociales de Hulu se dio cuenta y ajustó su estrategia de publicidad en redes […] howdy! Navigating Economic Instability Media companies downsize office spaces in NYC As media companies examine their office space usage, hybrid employees support reducing real estate footprints to cut costs. Sponsored by Skimlinks Survey: The state of affiliate marketing in 2022 As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. Advertisement howdy! Equality and Opportunity Why Dentsu Creative's DE&I lead says focusing solely on numbers won't solve advertising's diversity problem Numbers and data points alone aren’t enough to solve advertising’s diversity problem, according to Dentsu Creative’s diversity, equity and inclusion lead. Sponsored by MNTN How the future of CTV will impact advertisers CTV’s growth in 2022 is driving advertisers to embrace contextual strategies and technologies as they prepare for 2023. howdy! Digiday+ Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4 Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available. Advertisement Sponsored by Adobe Webinar: How marketers are evolving post-cookie strategies for data management Register for this virtual event on September 14 at 1 p.m. EDT to learn how marketers are refining data management strategies while strengthening post-cookie plays. howdy! Beyond Ads How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app. howdy! Gaming & Esports How esports grew up: An oral history Here’s the story of esports’ evolution from the grassroots days to today’s corporate landscape, in the words of esports-industry experts and OGs. All Latest Stories Equality and Opportunity Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025.

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