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How Experiential Retail Is Giving Physical Stores An Edge

The competition for brick-and-mortar attention is fierce, and change is constant in 2020. One of the tactics that has been given new life is experiential marketing, which gives consumers something to do while they shop. But it won’t work without applying data and best customer relationship practices. Here’s the how and why. Read More...

The fact that social channels are powerful discovery tools for shoppers, particularly younger ones, is hardly a secret. The stats and anecdotes tell that story. But the commerce coming directly from social platforms has lagged, despite all the time and investment from various platforms. So does social shopping have a lot of changing to do — or do its success conditions need to be rewritten? Read More...

New Approaches To Retail’s Last Mile And The Circular Economy

Digital innovators are tackling the last mile — and the secondhand clothing market — with new approaches to retail. Here's how Bond aims to help merchants deliver products and accept returns, and how the Gap Inc. is working with thredUP to allow consumers to exchange their secondhand clothes for a shopping credit. Read More...