Kraft pulls 'send noodz' campaign; Insights from Lowe's comms leader; How PR pros are navigating new jobs during WFH; and more

DAILY SCOOP

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.

LEADERSHIP COMMUNICATIONS

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.

THE WORKPLACE

Top priorities for communication pros that merit investment and energy

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.

A DAY IN THE LIFE

How Hopelab’s Stacey Manley navigated a new role amid the pandemic

Starting a new job always has its joys and challenges, but the current business landscape is far from normal, especially for communicators.

RESEARCH

Report: Social media managers lack clear path to senior leadership roles

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.

DAILY SCOOP

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.

THE WORKPLACE

5 ways to unleash your employees’ inner rock stars

Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’.

HEALTH CARE

How influencers helped save lives during COVID-19

A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.

INTERNAL COMMUNICATIONS

Maintaining a connected culture amid extreme apprehension

Learn how to create a digital workplace that unites, encourages and energizes dispersed workers.

MEDIA RELATIONS

Should media relations wait during election season?

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.

DAILY SCOOP

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.

EXECUTIVE COMMUNICATION

7 ‘old-school’ workplace strengths that are now weaknesses

In the modern workplace, flexibility and a willingness to learn are the keys to the corner office. Would-be leaders and executives, take note.

EMPLOYEE ENGAGEMENT

How employee communications technologies are enabling ‘continuous listening’

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.

MARKETING

Dickies embraces ‘digital-first’ approach in global campaign

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.