How The Times of London grew its registered users to 1.2 million, Meredith increased revenue per visit 20 percent by getting ads to load faster, Cannes Briefing: Snapchat’s party power play,
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One-time mobile phone giant Nokia now wants to be recognized for its digital wellness and VR ventures, but it'll have to convince consumers it's no longer just a phone maker.
In the past year, The Times of London grew the number of registered users on its site from zero to 1.2 million. Here's how the publisher did it.
A code audit helped Meredith speed up its ad-rendering times by 15 to 20 percent across desktop and mobile. This, along with an increase in native advertising, contributed to a 20 percent increase in revenue per site visit.
Cannes Daily Briefing: Read about Snap's party, the treatment of CMOs and other information you should know for Day 3 of the festival.
"You don't have to be on every platform." Disney's Andrew Sugerman explains the company's approach to platforms and more on the Digiday Podcast Cannes Edition.
This webinar will outline massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO.
The iPhone transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. Today, advertisers continue to use location data to target consumers in real-time and to predict their future. Sponsored content by Blis
The results were especially dramatic on mobile, where faster ad loading helped drive a 74 percent increase in revenue per visit, according to the publisher.
Snap's "after-dark" party on Monday night was at a private greenhouse around the corner from their large, yellow Ferris wheel. It had beautiful flower decorations and homemade ice cream — and no outsiders, especially if you're a journalist.
People are always looking at mobile ads, but that doesn't mean they're seeing them. Without the widespread ability to track eyeballs advertisers are looking to add in interactive elements to their campaigns to make sure mobile advertising is actually capturing people's attention. Sponsored content by AdColony
