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Klaviyo, the email and SMS marketing platform, filed on August 25 its form S-1 with the U.S. Securities and Exchange Commission, declaring its intention to sell public shares. The S-1 stated that proceeds would go to existing investors and for general business expansion. It didn’t provide details of either, although the company is mainly venture capital funded and thus a prime public candidate.
The S-1 included no specifics of shares offered, price, or timing. But Reuters reported in May that Klaviyo had “confidentially submitted paperwork” to regulators, aiming to raise at least $750 million. The company was valued at $9.5 billion in a 2021 funding round. A $750 million IPO would be relatively modest, certainly a minority of outstanding shares.
Per the S-1, Klaviyo had approximately 130,000 customers as of June 30, 2023, up from about 105,000 a year earlier. Read article > |
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🔥 Today's Great Ecommerce Idea |
ChatGPT can assist with customer service |
"Writing a customer-service email can be a challenge. It should be generic enough to work for all customers yet specific to answer each need. ChatGPT can help. Start with a generic prompt, such as: 'You are an ecommerce retail shop selling car parts. Create an email template thanking your customers for their purchases. Target the email to probable buyer personas.'" - Ann Smarty, Contributor and SEO Consultant |
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Resources from our advertisers. |
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