KFC suspends 'finger lickin' good' slogan; Tips for gaining cred with top execs; a PR pro's guide for SEO; Managing CEOs for media interviews; and more

DAILY SCOOP

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.

PR INDUSTRY

4 steps for PR pros to gain credibility among top-tier execs

Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.

PR INDUSTRY

A PR pro’s guide to search engine strategy

A new download offers a digestible roadmap for success.

PR

Why CEOs botch media interviews—and ways you can help them

Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.

STORYTELLING

5 storytelling lessons from Square’s COVID-19 campaign

The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.

DAILY SCOOP

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.

CRISIS COMMUNICATIONS

How to manage and mitigate writing-related anxiety

Take breaks throughout the day, get plenty exercise, and be kind to yourself.

STORYTELLING

5 storytelling lessons from Beyoncé’s “Black is King”

The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age.

CRISIS COMMUNICATIONS

How ‘WFH’ has brought clients and colleagues closer together

The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.

DAILY SCOOP

Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties

Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.

COVID-19

Study: 56% of workers ‘dread’ work in the morning

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

A DAY IN THE LIFE

The tools Michael Coston has adopted during WFH

This comms pro says the virtual environment has been particularly interesting for his work, which entails studying interpersonal connections and rapport in a room. Here’s how he sees the future of communication.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Nonprofit PR Awards winners

Congratulations to this year’s wonderful winners. Find out who earned top honors.

DAILY SCOOP

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.