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Dec. 9, 2024
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Keywordless Search Ads Are Coming
I’ve run pay-per-click campaigns for nearly 20 years and witnessed significant change. Tactics I once considered cutting-edge are now outdated. Exciting new strategies have emerged, which I enjoy learning and testing.In this post, I’ll share a momentous change I believe we’ll see in 2025.
Keywordless Search Campaigns
The “death of the keyword” prediction isn’t new. It suggests that keywords will go away as an optimization tactic, replaced by audiences and other factors.Yet Search campaigns without keywords already exist. Dynamic Search Ads and Performance Max campaigns match user queries to a site’s content. Advertisers can see the queries, but there are no keywords to bid on. It’s a holistic shift to keywordless campaigns and hints at the future.Google has redefined how broad match works. Queries that do not relate to keywords can trigger ads based on other factors, such as previous searches and the user’s location.
Read article >
A Message from SimplicityDX
Drive More ROI from Meta, Google Ads
Meta and Google reward ads with superior landing page engagement. Optimizing landing pages to the ad engines produces dramatically more traffic for the same budget. In this 30-minute streaming webcast, we explain how ad engine optimization can remake your company's advertising performance. Learn more >
Beardbrand Shifts to Growth, New Channels
Having overcome two challenging years, Beardbrand aims for more customers, revenue, and sales channels. Read article >
New Ecommerce Tools: December 5, 2024
This week's installment includes updates on virtual stores, tax management, cross-border commerce, circular packaging, sponsored products, product images, and more.
Cyber Five 2024 Sales: Growth, Products, Mobile, More
Cyber Five kicked off strong, with record sales on Monday, increasingly via mobile. Traffic from genAI platforms is now a measurable channel. Read article >
Charts: Tech Impact on Global Fund Managers, Q4 2024
Asset managers and investors cite AI, cloud infrastructure, big data, and blockchain as the top disruptors. Read article >
From the Archive: November 2022
10 Last-minute Holiday Revenue Boosters
You’re not alone if you’ve yet to implement holiday selling strategies. Here are 10 ways to boost revenue before time runs out. Read article >
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