Key trends on OOH’s migration to digital formats
| | | Hi John,
Digital out-of-home (DOOH) is quickly becoming advertisers’ preferred choice. Here’s what you need to know: By 2026, traditional outdoor ads will make up less than 60% of ad spending. Programmatic ad spending in OOH will approach $900 million in 2024, double what was spent just two years ago. Video ads accounted for 1 in 5 DOOH programmatic ads this year. Find out how this impacts your OOH campaigns as you plan for the year ahead in my report, “Out-of-Home Forecast and Trends.” |
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| Enjoy!
Yory Wurmser
Principal Analyst
EMARKETER
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