The exit of COO Sheryl Sandberg underlines questions over brands’ role in the metaverse — and exactly how it will be measured.
| The exit of Meta's chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the metaverse. Here are the questions on media buyers’ minds. Additional coverage: Food52 let go 21 employees across the company, accounting for 15% of staff. As TikTok continues to prove itself as a cultural hub, plant-based food brand Silk is investing in content on the short-form video app to tap into cultural moments. Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. More in this Digiday+ Media Buying Briefing. Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. In today's edition of Digiday DealBook: Shareholders filed a class-action suit against Musk, Shutterstock acquired Splash news to bolster its editorial offering and more. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Publishers and revenue teams are often stuck between a rock and a hard place when balancing the amount and placement of ads next to desired content. Sponsored by Browsi. Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Sponsored by Wiland. | | |
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