Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season.
ClickZ Daily: October 26, 2020 |
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| Happy Monday! In our key insights article today we provide all the ingredients you need to add to your marketing dough if you wish to taste success this holiday season. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. In fact, most excitement can be seen in households that fall between the income range of $40K to $100K. As part of our focus on marketing automation last week, we look at what various leading consultants are working towards identifying the role of AI and automation in marketing. Also, Selligent’s Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to work for brands looking to connect with customers, deliver seamless experiences, and capture important data. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Kamaljeet Kalsi All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. |
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AI & Automation Joydeep Bhattacharya Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look at what they have to say. Read more |
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| Digital Marketing Sylvie Tongco Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to work for brands looking to connect with customers, deliver seamless experiences, and capture important data. Read more |
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| Digital Transformation Catherrine Garcia In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. Read more |
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| AI & Automation Jacqueline Dooley As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete with industry case studies. Read more |
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| Maropost is a cloud-based marketing automation platform designed to maximize your revenues through multi-channel customer engagement. Read more |
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Ad Industry Metrics We have reached a stage where we’re consuming content faster than ever before. Download now |
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| Analytics Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in finding SEO solutions based on the how and the why of how search (and websites) work. Download now |
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