Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and technology this holiday season.
ClickZ Daily: October 6, 2020 | |
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Good Morning! Our pulse survey from September highlights the top marketing technology, how email marketing is smashing sales out of the park, and how brands can use the right content and tech this holiday season. “Bringing technology and talent to maximize market insights and prescribe action,” says BrightEdge CEO Jim Yu in his latest article on ClickZ. Also, from streamline processes to automation, Workfront’s CMO Heidi Melin details five habits of high-performing marketing teams. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Kamaljeet Kalsi Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and technology this holiday season. |
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Digital Marketing Jim Yu Bringing technology and talent to maximize market insights and prescribe action. Read more |
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| Digital Marketing Heidi Melin Putting these top skills into practice is a pathway for success in an unpredictable world. Read more |
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| AI & Automation Randi Stipes As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers. Read more |
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| Digital Marketing Chad Crook Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassion through various channels, and offers insights on habits to avoid, particularly as 2020 continues to disrupt business operations daily. Read more |
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Casted is the content marketing platform built to empower marketers to access, amplify, and attribute their podcast content to fuel strategy. Read more | |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now | |
| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now | |
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