Key insights: ClickZ benchmark survey, state of industry M&As, and more Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more.
ClickZ Key Insights: May 9, 2020 |
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| Happy Saturday! We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. We also have further observations from the industry’s biggest acquisitions in the first quarter. So here you go: |
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Data & Analytics Kamaljeet Kalsi Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more. |
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| Digital Advertising Kamaljeet Kalsi A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and marketing stack optimization. |
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| Digital Marketing Kamaljeet Kalsi Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success and how social media advertising shows potential. |
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| Digital Marketing Kamaljeet Kalsi People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more. |
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| Digital Marketing Kamaljeet Kalsi Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. |
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