NAR challenges Sitzer/Burnett verdict in post-trial motions | Realize the benefits of employee presentation training | Embrace Hispanic perspectives to make a connection
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Best Practices in Sales & Marketing
Realize the benefits of employee presentation training Providing employee presentation training offers a variety of benefits for businesses, including improving individual skills, achieving a cohesive internal and external voice and expanding the pool of available communicators, writes Justin Warren, a JWJackson Consulting principal. Warren suggests one-on-one training (in person when possible), videotaped playbacks and enlisting participants to define the desired outcomes. Full Story: PRSAY (1/9)
Embrace Hispanic perspectives to make a connection Sylvia Vidal of DXagency looks at how Hispanic heritage plays into marketing and the representation gap that remains in mainstream media. By creating bilingual content, engaging with Hispanic communities during the creative process and highlighting the diversity within the Hispanic community, marketers can tap into this dynamic population, Vidal writes. Full Story: HispanicAd (1/10)
Real Estate Trends
Built in 1958, midcentury modern home lists for first time Sean Stanfield of Pacific Sotheby's International Realty and Craig Chorpenning of Desert Sotheby's International Realty have the listing for this Palm Springs, Calif., home that is on the market for the first time since its construction in 1958. Full Story: The Wall Street Journal (1/10)
Fannie Mae: Homeowners expecting mortgage rates to fall Sentiment among homebuyers improved last month, and more homeowners are now anticipating a decline in mortgage rates in 2024, according to Fannie Mae. However, "even if rates fall further, we continue to believe that affordability will be tempered in part by elevated home prices, especially for first-time homebuyers, and we expect the pace of home sales improvement to be modest in 2024," said Fannie Mae's Mark Palim. Full Story: Reuters (1/8)
Business leaders who've written endless speeches, papers, articles and books can tap AI to bring it all together in a searchable way for others. Executive coach John Baldoni followed in the footsteps of executive coach Marshall Goldsmith, hiring a company to design a Baldoni-filled bot that can respond to a user's questions rather than just keywords, putting his knowledge at the world's fingertips. Full Story: SmartBrief/Leadership (1/10)
The 30-year real estate veteran vows to support members' businesses and the NAR brand. Full Story: REALTOR® Magazine (1/11)
Fair & Equitable Housing
Millennials 'carpooling for homes' as way to enter market The millennial generation, already burdened by two historic recessions before turning 40, faces a housing market that is the least affordable since 1984, with competition from financially stronger baby boomers. As a response, co-ownership of homes is among this generation is on the rise, likened to "carpooling for homes." Full Story: Yahoo/Fortune (1/10)
Legislation & Regulation
JPMorgan: Fed could cut rates by more than expected The slowing of the U.S. economy could prompt the Federal Reserve to cut rates by more than it has currently indicated, analysts at JPMorgan Asset Management say. "What the market's pricing is roughly 1.5% of cuts and that's probably a reasonable central case," said Seamus Mac Gorain, head of global rates at JPMorgan in London. "In bad economic outcomes it could be, you know, quite a bit bigger than that." Full Story: Bloomberg (1/10)
Good news for households may be good news for business Certain measures suggest that consumers' purchasing power has improved, potentially offering a positive signal for the economy. "It's pretty clear that people's income and purchasing power have caught up to inflation," says Mark Zandi, chief economist of Moody's Analytics. Full Story: USA Today (1/10)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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