🎛️ Keeping it clean for privacy-conscious marketers

Good morning, Marketers, and here’s what we know about the emerging data clean rooms space.

Contributor Apoorv Durga offers a beginner’s guide to data clean rooms with definitions, DCR types and handy diagrams.

And here’s a rundown of the latest guidance and specifications on DCRs released by IAB Tech Lab’s Rearc Addressability Working Group.

Common definitions and guidelines are critical for any technology to mature. The payoff for marketers when this technology matures is getting the most out of first-party data in a privacy-compliant way.

Chris Wood,
Editor

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