Keeping Ad Budgets Intact Bolsters Dealer Sales Activity

Simply put, the data suggests dealers who continued to spend on ad strategies despite lack of vehicle inventory grew their market share, and those who cut their ad spending lost sales.

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Dealers Have Tools to Take Guesswork out of Rebates

To create an improved retailing environment and consumer experience, manufacturers, lenders and retailers must eliminate the disconnect between what consumers are being quoted online compared to what they are presented with at the store.

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Toyota’s Chief Scientist: Avoid ‘Mono-Culture’ of EVs

Toyota has been criticized for moving too slowly toward battery-electric vehicles. In an interview, Toyota’s Gill Pratt defends the automaker’s approach and explains why it will have a bigger environmental impact.

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Christmas Trees Go Quickly at Car Dealership Giveaway

Preferred Automotive Group had a total of 300 free Christmas trees to give away on a first-come, first-served basis at three Fort Wayne, IN, locations. After a few hours, there were only about 10 trees left, WANE.com reports.

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Weekly Brief: Automotive About to Lose its Grip on Reality?

Imagine sitting in a car with a fleet of menacing space cruisers chasing after you, responding to your actual motion and movement in the vehicle, as if your life were a video game. That’s the premise of Holoride.

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