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| Hi, PR Daily’s Media Relations Conference is coming up on June 5-6 at the National Press Club in Washington, D.C. and we can’t wait to return to our nation’s capital. As a local, here is a special code (WASHINGTON) for you that will take an additional $150 off the registration fee. The sessions will teach you how to elevate your media relations strategy, stay relevant, newsworthy and valued. You’ll learn: Master Storytelling and Brand Journalism: Craft headline-earning narratives you can use to win over the press and public—while filling your own content channels. Build Relationships with Media Gatekeepers: Research, reach and win-over influential editors with compelling news, stories, data and exclusives. Battle Mis/Disinformation and Crises: Defend your brand against the latest crises and threats—from social media memes and deep fakes to gotcha journalists and even cyber-attacks. Revitalize Press Releases and Online Newsrooms: Elevate your PR writing skills with AI assistance—from crafting catchy headlines and detailed nut graphs to compelling CEO quotes and more—plus how to amplify your reach with smarter online newsrooms. Sharpen Pitches in the Election Cycle: Craft timely, can’t-miss pitches sure to stand out in any news hole—plus newsjacking hacks to stay relevant during election season. Measuring and Showcasing Success: The best new measurement and monitoring tools to media hits and prove ROI for your PR efforts—plus how to present wins to your boss for more budget and influence. Future-Proofing PR with Tech: How to reinvent and reinvigorate your PR efforts with real-time media databases, AI-driven analytics, shareable multimedia, new SEO tools, emerging social channels and even paid social. Reach Wider Audiences: Transform DE&I wins into coverage—while ensuring your PR copy and communiques reflect the diversity of your public and the press you pitch.You can learn more about the conference here or you can go straight to the registration page. I hope you will join us at this important industry event where you’ll learn how to be prepared to handle media relations and communications during this decisive election year. Have a great day, Kimberly Egan |
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