💰 Ka-Ching! 💰

Hi there,

Happy Monday! Hope you had a relaxing weekend.

My colleague, David Cohen, took a look at new features LinkedIn is releasing to help relationship building while, ya know, many continue working from their (literal) living rooms.

There's no wining and dining (at least in-person) in these times, but Cohen reported on what is a priority for those who are looking to land a deal. Most respondents said "trust" was the most important factor. That's even over other benchmarks like return on investment or price.

It's a relationships business and should be treated as such.

Consider asking questions to get to know the person you're trying to win over, Anita Nielsen, president of sales enablement consultancy LDK Advisory Services told Cohen.

Questions could include, as she suggested: "Are you worried you're going to lose your job?" or "Are you trying to get a promotion?” Couldn't hurt to let them know you're listening.

In cased you missed it, here are popular stories from our desk last week:

Fun Fact: Usually, 3.5 million people turn up in New York to watch the Macy's Thanksgiving Day Parade—an event that's getting "reimagined" this year.

Need a break? Consider how this startup could help protect your image when you protest.

Give me a heads up on news tips/interesting items at [email protected].

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In a public post on the platform, its top marketer said he's leaving to focus on DEI initiatives.

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The move comes following Kirk McDonald's exit earlier this week.

The Knight First Amendment Institute at Columbia University issued a sharp response.

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