| | | | | JWT Gets Into Medical Innovation by Helping to Develop the Fin, an Amphibious Prosthetic Leg A tale of hope and renewal from Northwell Health By David Gianatasio Here's the story of an ad agency, a healthcare company and a wounded Marine pooling their efforts to help make injured people whole again in an unexpected way. It centers on Dan Lasko, who lost his left leg in 2004 while serving in Afghanistan. Now, Dan loves recreational and competitive swimming, and from the start...
Read more » | | | | | | | | | | | | | | Blast Radius Hires Former DDB San Francisco Lead as Its First Chief Creative Officer in 6 Years Kevin Drew Davis to run Chicago, Canada operations By Patrick Coffee Kevin Drew Davis is moving back to Chicago. WPP's "global experience innovation agency" Blast Radius has hired the digital native as its first chief creative officer in more than 6 years. Moving forward, he will lead its largest offices in Vancouver, Toronto and his hometown. Davis previously spent nearly four years with the DDB network...
Read more » | | Honest Company Crosses the Final Frontier of Baseball Apparel With Team-Logo Diapers MLB has licensed everything else, so why not this? By Robert Klara Head on over to the Major League Baseball shop and you'll find your favorite team's logo slapped on all sorts of outdoor clothing--hats, jerseys, jackets and even ugly sweaters. For the true devotee, a favorite team's logo can nestle still closer to one's heart (and other places) in the form of bras, swim trunks and...
Read more » | | Infographic: How Phone Calls Can Help Boost ROI on Display Advertising New study from DialogTech takes a deep dive By Emma Bazilian Native and social ads might get all the buzz in the world of digital marketing, but the humble display ad remains an integral part of any online campaign--and spend in the category is only continuing to grow. Still, there are some big hurdles attached to display that advertisers have yet to overcome. "As marketers allocate...
Read more » | | | | | The New Ways Established Brands Do Battle With Startups Tales from a veteran marketer By Dave Knox When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as "deodorant" to normal people. I was on the Secret Brand Team where I found myself in the middle of the deodorant wars between P&G (Secret and Old Spice) and Unilever (Dove, Degree and Axe). It was...
Read more » | | As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell Alaska Airlines will drop the name in 2019 By David Griner Few brands had a more complicated, arduous and industry-rattling path to launch than Virgin America. And now, after just a decade in the air, the charismatic airline's identity is fading away. Alaska Airlines, which acquired Virgin America for $4 billion last year, announced this week it will retire the Virgin brand in 2019. At that...
Read more » | | In a Radical Departure From Previous Work, United Way’s New PSA Shows Philanthropy Isn’t Pretty Campaign shows 'problems nobody talks about at cocktail parties' By Christine Birkner United Way raises more than $4.7 billion every year for improving health, education and stability in communities around the globe, and until now, its marketing focused on the aftermath and uplifting side to its good work, often featuring smiling volunteers in "Live United" t-shirts. But the nonprofit is taking a drastic turn to prompt more...
Read more » | | | | |
| You must be a Advertising & Agency Daily fan, because you're currently subscribed to the Advertising & Agency Daily Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a Advertising & Agency Daily fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
